clear bowl filled with gummy bears and marijuana buds around isolated on a white background

The Farm Bill ushered in major changes to the world of industrial hemp. The legislation legalized hemp-derived CBD (containing no more than .3% THC), launching a brand-new industry.

In a report from Brightfield Group, year-over-year CBD product revenue growth in the United States could reach sales of nearly $24 billion in the next 3 years .

Hemp businesses that want to grow their brands in this burgeoning industry will require validated analytical testing from nationwide hemp testing labs who have the knowledge and technological expertise to deliver accurate and reliable results.

Promote confidence in your products and build your brand

The hemp CBD industry continues to change and expand. Tinctures remain one of the top-selling products, followed by topicals, oils, and capsules. Whether your niche is CBD pet treats, infused edibles, or topical products, you can trust Modern Canna to provide accurate, verified analyses.

Ensuring your hemp product is labeled correctly will not only promote confidence in your products, it will engender a more positive customer experience, in turn boosting brand loyalty.

Risks posed by an unregulated hemp industry

Entrepreneurs, eager to cash in on the CBD craze, have churned out a slew of vape oils, capsules, tinctures, and edibles made from the hemp plant, as consumers continue to drive the demand. Unfortunately, many of these cannabidiol products are grossly mislabeled. According to one study published in JAMA, almost three-quarters of CBD products sold via the internet are incorrectly labeled.

Among CBD products tested by the researchers, 26 percent had less CBD than the stated label, which would negate any medicinal effects. A similar quantity had more CBD than labeled – an even more worrisome scenario, as unintended side effects could prove harmful to vulnerable patients.

Over the past five years, the US Food and Drug Administration has issued warning letters to businesses that market CBD products that were mislabeled in regards to CBD potency. The FDA’s testing prompted warning letters to more than two dozen companies last year alone.

While the therapeutic benefits of hemp-derived CBD are backed by science, there is still no federal regulation in place to assure quality control. Until universal standards are established for producing, testing, and labeling, the best way to analyze your CBD products is with a trusted, third-party laboratory that meets ISO/IEC 17025 standards. However, just because a laboratory is ISO/IEC 17025 accredited does not necessarily mean they produce accurate and reliable data. All ISO/IEC 17025 accreditation entities and hemp proficiency testing (PT) providers are not created equal either. Before choosing a laboratory to test your hemp products make sure to do the following:

  • Confirm that the laboratory is fully transparent and reports out quality control data. A certificate of analysis (CoA) alone is not enough. A good lab will happily share data that backs up the information reported on a CoA.
  • Ask around. There is nothing wrong with asking the laboratory for references. Or just contact providers directly and see who they test with and why.

In this rapidly expanding industry, hemp growers are increasingly focused on growing plants to optimize naturally occurring cannabinoid content, but without proper testing and potency evaluation, consumers could be unwittingly taking incorrect dosages.

Accredited hemp testing lab

Modern Canna was founded in 2014 to address the glaring deficits in cannabis and hemp testing. The company’s founders have 5+ decades of experience operating commercial testing labs in highly regulated industries that do comply with universal standards. Our cutting-edge laboratory utilizes the latest instrumentation and methodology to test for potency, contaminants, genetics, terpenes, nutrients, flavonoids, and plant growth regulators.

Our hemp testing lab employs both internal and external quality control measures, which means our laboratory processes are routinely audited for technical and procedural competence as well as compliance. 

Modern Canna is ISO/IEC 17025 accredited and our testing services always include quality control data with each batch. When it comes to showing our clients that testing protocols were followed and the data is verifiable, transparency is key.

Partner with a trusted lab like Modern Canna

As cannabis markets becomes saturated, hemp has become the natural next phase for many companies.  By reassuring state and federal legislators and the public at large that accurate hemp testing is available, we can help increase the credibility and longevity of the hemp CBD industry.

Inaccurate third party testing is inevitable in this largely unregulated landscape. For this reason, it’s important to partner with an established laboratory like Modern Canna. Our quality control processes are second to none, allowing us to work with some of the country’s largest hemp producers.

Trusted CBD products begin with trusted labs like Modern Canna.  We are Florida’s only certified Leafly lab partner, and provide comprehensive testing services for businesses across the U.S.

Position your business for success

There is no doubt that federal regulation is coming eventually, and businesses can position themselves for success with certified hemp testing services from Modern Canna. Don’t sell yourself short by using a lab that is willing to inflate potency numbers or omit hazardous contaminants in order to help you sell products in the short term. Remember that consumer health and safety is at stake and accurate data will only help you produce better products in the long run, ensuring your path to sustainability. Contact our Lakeland, FL offices for more information.